Borrow practitioner credibility for your content. Whitepapers, webinars, and technical content that resonates.

Who This Is For

Data product companies and agencies that want expert perspective to enhance their content and credibility.

Common situations:

  • Your content sounds like marketing, not practitioner insight
  • Technical audiences tune out because you’re not “one of them”
  • Whitepapers need credible expert voice
  • Webinars need someone who’s done the work
  • You want to build trust with data practitioners

What I Do

Expert Contributions

Provide quotes, insights, and perspectives for your content:

  • Technical accuracy
  • Practitioner credibility
  • Real-world grounding

Not marketing speak. The way practitioners actually talk.

Content Collaboration

Co-author material that positions your offering:

  • Whitepapers and guides
  • Blog posts and articles
  • Case studies

Blend your product knowledge with independent expertise.

Webinar Participation

Guest appearances and panel discussions:

  • Technical deep-dives
  • Q&A with prospects
  • Industry trend discussions

A credible voice alongside your team.

Technical Validation

Expert endorsement of your approach:

Honest assessment that builds trust.

How It Works

ModelDetails
Per-projectSingle whitepaper, webinar, or content piece
RetainerOngoing content support (2-4 pieces/month)

Flexible based on your content calendar and needs.

The Investment

Content credibility pays back in pipeline.

In-house content team: €80-150K/year + management overhead

Agency whitepapers: €5-15K per piece, often generic

Expert contributions: Fraction of in-house cost, real practitioner voice

One whitepaper that generates qualified leads pays for itself quickly. Generic content that gets ignored is the expensive option.

Signs You Need This

  • Marketing team writes great copy, but data practitioners tune it out
  • Competitors have “thought leaders” on staff; you don’t
  • Sales team struggles to articulate technical differentiation
  • Content gets clicks but doesn’t convert technical evaluators
  • You’re entering a market where credibility must be earned

What Changes

  • Content that carries weight - Technical audiences engage with practitioner voice
  • Stronger positioning - Association with independent expertise builds trust
  • Marketing that resonates - Content data practitioners actually want to read
  • Credibility transfer - Your brand benefits from practitioner association

Why This Works

Your Marketing Team
+ Independent Expert
Product knowledge
Production experience
Feature focus
Problem focus
“Our solution is…”
“In my experience…”
Marketing voice
Practitioner voice

Third-party perspective is more credible than self-promotion.

Your audience trusts independent voices.

Content Types

Written:

  • Whitepapers and guides
  • Blog posts and articles
  • Case study narratives
  • LinkedIn content

Live:

  • Webinar appearances
  • Panel discussions
  • Podcast guest spots
  • Conference talks

Advisory:

  • Content strategy input
  • Technical review of materials
  • Messaging guidance

Frequently Asked Questions

Frequently Asked Questions

How does attribution work?
Flexible depending on the content. I can be a named contributor, quoted expert, or ghostwrite in your brand voice. We agree on attribution before starting each piece.
What if I need content on topics outside your expertise?
I focus on data architecture, engineering, and platform topics. If you need content on analytics, visualization, or adjacent areas, I can point you to specialists or collaborate where there’s overlap.
How quickly can you turn around content?
Blog posts and quotes: 1-2 weeks. Whitepapers: 3-4 weeks. Webinars: 2-3 weeks prep. Rush timelines possible for retainer clients with premium.

Want practitioner credibility in your content?

Book a 30-minute call to discuss content collaboration.

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