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Notes on dataarchitecture.

Short essays on architecture, cost, hiring and AI: one cartoon, one idea, most days of the week. No tutorials, no listicles.

Jul 10, 2026 Organizational Dynamics

Phoenix Project Lessons For DE

The Phoenix Project is 13 years old. Data teams still run their backlogs the way it warns against.

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Jul 9, 2026 Organizational Dynamics

Team Complexity Post-MVP

By 20 engineers, most data teams have one person every change waits on. The backlog put them there.

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Jul 8, 2026 Data Architecture & Strategy

Too Deep Into Snowflake" Is an Architecture Smell

You can measure architecture health by the price of an exit. For one stack I reviewed, it was 18 months.

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Jul 7, 2026 Organizational Dynamics

Brooks Law In Data Hires

A scaleup added 3 data engineers to catch up. Delivery got slower for 2 months.

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Jul 6, 2026 Technical Debt & Economics

Data Reliability Over AI Speed

A plain statistical baseline caught model drift before any human would have. It took an afternoon to build.

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Jun 20, 2026 Data Architecture & Strategy

Pipeline Replay Decision Tree

Most pipelines are designed for the happy path. The first real outage makes recovery the only thing that matters.

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Jun 19, 2026 Fractional & Leadership

Fractional For Stack Survival

A fintech founder asked me to sanity-check their data stack three weeks before a raise. It wouldn't have survived the investor's technical …

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Jun 18, 2026 Technical Debt & Economics

75% Belgian SMEs On AI Daily

Three in four Belgian SMEs now use AI daily or weekly. Most are running it on data they wouldn't trust for a board report.

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Jun 17, 2026 Data Architecture & Strategy

Lakehouse Convergence Risks

The lakehouse pitch is one platform for raw files and clean tables. The trap is inheriting the data lake's oldest habit: land everything, …

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Jun 16, 2026 Technical Debt & Economics

Databricks DBU Trap For ETL

Your Databricks bill is mostly DBUs. A lot of those DBUs run ETL that never needed Spark in the first place.

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