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Notes on dataarchitecture.

Short essays on architecture, cost, hiring and AI: one cartoon, one idea, most days of the week. No tutorials, no listicles.

Feb 22, 2026 MVP to Platform

Platform Scaling Without Hiring

Five times the data. Same number of people. No new hires. The only way through? Rethink the architecture.

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Feb 21, 2026 Data Architecture & Strategy

Data Observability Practical Start

Data observability sounds expensive and complex. Here's how to start in one afternoon.

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Feb 20, 2026 Data Architecture & Strategy

Data Architecture Review - What's Actually Involved

A data architecture review uncovers hidden risks before they become expensive problems. Here's what mine covers and why most teams need one …

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Feb 20, 2026 Data Architecture & Strategy

Incremental Processing Pattern

Your nightly job reprocesses 10TB. Only 50GB changed. You're burning money and adding risk.

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Feb 20, 2026 Organizational Dynamics

Why Companies Hire a Data Architect Consultant (And When You Shouldn't)

You don't always need a data architect consultant. Here's how to know if you do, what to expect, and how to avoid hiring the wrong person.

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Feb 19, 2026 Organizational Dynamics

Waiting for LLMs vs Waiting for Compilation

We spent a decade optimizing compilation times. Now we're staring at an LLM spinner doing the exact same thing.

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Feb 18, 2026 Organizational Dynamics

Cost of Tribal Knowledge

Nobody sets out to hoard knowledge.

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Feb 17, 2026 Organizational Dynamics

Data Product Operating Model

You wouldn't ship a software product without an owner, a roadmap, or a release process. Why do you treat your data differently?

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Feb 16, 2026 Technical Debt & Economics

Technical Debt Cost Calculation

Slow pipelines are a symptom. The disease is poor architectural decisions nobody revisited.

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Feb 15, 2026 Technical Debt & Economics

The Second-System Effect in Data Platforms

Your second data platform will be overengineered. Fred Brooks predicted this in 1975.

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