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Notes on dataarchitecture.

Short essays on architecture, cost, hiring and AI: one cartoon, one idea, most days of the week. No tutorials, no listicles.

Mar 24, 2026 Data Architecture & Strategy

The Data Strategy One-Pager (What Execs Actually Need)

The best data strategy I've seen fit on a single page.

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Mar 23, 2026 Data Architecture & Strategy

What the Books Got Wrong About Data

The DevOps playbook assumes you can roll back - data doesn't work that way.

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Mar 22, 2026 Data Architecture & Strategy

The Data Contracts Rollout - From Chaos to 60% Coverage in 90 Days

Data contracts sound great in theory. Here's what it actually looks like to implement them - week by week, with the parts that almost …

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Mar 21, 2026 Data Architecture & Strategy

The Medallion Architecture Backlash

Bronze, Silver, Gold. Three layers that make sense on a slide and fall apart the moment someone asks "where does this transformation …

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Mar 20, 2026 Data Architecture & Strategy

The Tiered Storage Strategy (Hot, Warm, Cold)

Hot, warm, cold. Three tiers, one policy, and suddenly your storage bill makes sense.

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Mar 19, 2026 Organizational Dynamics

The Feedback Loop - Why Data Incidents Keep Recurring

Your data team hides problems because they'll get blamed for them. The Unicorn Project calls this the downward spiral. Here's how to break …

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Mar 18, 2026 Technical Debt & Economics

The Migration That Didn't Solve Anything

The most expensive way to avoid fixing your organizational problems: migrate to a new data platform.

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Mar 17, 2026 Data Architecture & Strategy

The Data Incident Response Playbook (MTTR Edition)

When your data breaks, how long until someone notices? If the answer is "when the CFO calls," you don't have an incident response process.

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Mar 16, 2026 Technical Debt & Economics

60% of Your Cloud Spend Is Waste (Here's Where)

Your data platform is burning money in three places right now. You're probably only looking at one.

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Mar 15, 2026 Technical Debt & Economics

The Acquisition Disaster - When Technical Debt Tanks a Deal

Due diligence found 15 "temporary" integrations from 2019 still running in production. The acquisition deal died that afternoon.

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