Notes on dataarchitecture.
Short essays on architecture, cost, hiring and AI: one cartoon, one idea, most days of the week. No tutorials, no listicles.
The Data Product Roadmap Template (3 Horizons)
Your data roadmap is a wishlist - here's the 3-horizon framework that turns it into strategy.
Read →2026 Data Hiring: From 'Find Unicorns' to 'Build Balanced Teams
The unicorn data engineer doesn't exist - but the balanced data team does.
Read →The "Just Use Excel" Moment (And Why It Happened)
When the CFO opens Excel instead of your dashboard, your data team has already lost.
Read →Build, Buy, or Partner? The Question Most Data Teams Answer Wrong
Your engineers want to build it, your CFO wants to buy it - here's the framework that settles it in 30 minutes.
Read →The 2x2 That Kills 80% of Data Initiative Debates
The 2x2 matrix isn't new - but most data teams still score "value" completely wrong.
Read →The Fractional Engagement - 2 Days Per Week, EUR120K Impact
A client budgeted for a full-time data architect they couldn't find, so we tried something different.
Read →Data Governance - The Spectrum from Anarchy to Bureaucracy
Your data governance is either too loose to trust or too tight to ship.
Read →The Alerting Hierarchy (Critical, Warning, Info)
If every alert is critical, none of them are.
Read →The Real-Time Data Paradox - Everyone Wants It, Few Need It
90% of "we need real-time" conversations end with a batch job running at midnight.
Read →The Team That Automated Themselves Out of Firefighting
A data team spent 60% of their week doing the same manual tasks - and nobody questioned it for two years.
Read →Want expert eyes on your data architecture?
No pitch. An honest conversation about whether I can help, and what shape it would take if I can.