If you organise by technology rather than by outcome, you’ll deliver patchwork.
Most “delivery” friction isn’t in Jira. It’s in your org chart. When teams are organised around tech stacks, every feature crosses boundaries. Ownership fragments. Handoffs multiply. Accountability fades.
If you build around domains instead, the opposite happens: • fewer dependencies, • faster iteration, • clearer accountability.
Architecture isn’t what your teams build. It’s what your team structure enables.
Under pressure, your org design becomes your throttle. Simplify it or slow yourself down.
How many handoffs exist in your current delivery flow and who will eliminate one this week?
